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Responsibility has different meanings and takes on different roles for each person. But, when it comes to alcohol responsibility, most can agree that it has to start with each one of us. Check out the stories that have inspired us to initiate the Responsibility #StartsWithMe movement and the people who have helped us create lasting change. Join the Responsibility Starts with Me movement online and share why you want to help us make a difference by using #StartsWithMe. Check out our YouTube page here.